Wednesday, June 10, 2009


Sometimes you hear about a really good idea and you think: I wish I'd thought of that.

Now I know some of y'all go clubbing in 4 inch heels.

And by the end of the night, your feet really, really hurt.

And going barefoot is not an option.

What if you could buy comfy ballet shoes on the spot for about the cost of a cocktail?

Rollasoles are a really ingenius solution. They are rolled up slippers dispensed from a vending machine at the club. They come in a cute little bag that you can put your more uncomfortable stillettos in.

Matt the inventor had sympathy for his girlfriend's aching feet. He knew she wasn't the only woman out there suffering in the name of fashion. They have taken off in England and I hear they are on their way to the US later this summer.

In the meantime, I'm ordering a pair from to keep in my purse - not just for partying, either.

I'm 4'11 and I wear 4 inch heels daily to luncheons and business meetings. Depending on where I've been and what I've been doing and how long I've been wearing them - I have issues at the end of the day.

There have been times I wanted to do my grocery shopping or stop by the mall, but thought to myself: not in these shoes!

Sometimes I carry flip-flops or flat sandals in my car, but not always. And sometimes I'm riding with a friend. In either case, those shoes are bulky and inflexible. They do not fit neatly in a purse. Compact and discreet portability is a huge plus!

But again, as an entrepreneur - Kudos to Matt for creating a product that meets a need. It's priced right and he has a great idea for product placement.

In da club - Awesome! You go, boy!

Apparently he even has plans to make them available at weddings and events.

How many women leave for a wedding in horrid pointy shoes with full knowledge that the shoes will come off well before the reception is over? And even when you dance the night away uninhibited by heels - how much protest do you get from your feet when you go to stuff them back in the shoes for the walk to the car or bus or the train?

Even the walk from the car to the house can be agony if you have to put the shoes back on.

I'm very interested to see what becomes of this product and idea.

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